About Us
SANDS PLANNING GROUP
High-net-worth individuals and entrepreneurs trust us
We believe that true prosperity is more than just financial growth, it's about safeguarding your wealth for future generations, supporting your values, and maintaining balance in faith, family, and health. Whether you're just starting or optimizing your path, we provide simple, impactful strategies to help you secure the future you envision.
With clients around the globe, our Personal Office approach guarantees that you receive personalized advice no matter where you are.
We match you with an advisor who understands your unique needs, ensuring you always have access to the best guidance tailored to your goals.
OUR VALUES
FAITH
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FAMILY
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HEALTH
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FAITH • FAMILY • HEALTH •
Norwaseh’s Story
Inspired by Life's Trials, Committed to Protecting What Matters
Norwaseh’s journey began in the face of unimaginable loss. Losing both parents at a young age, she was forced to confront life’s harsh realities early on. But instead of succumbing to grief, she made a powerful choice to look forward, embrace resilience, and turn her pain into purpose. This defining moment shaped her vision: to help others navigate life’s challenges, build a strong foundation, plan for the unexpected, and create a future free from regrets.
Seeking to further her sense of purpose, she enlisted in the Army, where her deployment to Iraq taught her invaluable lessons of discipline, perseverance, and selflessness. The military instilled in her the importance of protecting what matters most, whether it’s your family, your legacy, or your values. Above all, it reinforced the power of putting God first and taking the first step with faith, no matter the obstacles.
With a deep commitment to faith, family, and legacy, our founder turned these life shaping experiences into a guiding philosophy that empowers individuals to rise above adversity, make bold decisions, and create a future they can be proud of.
Her and Matt created Sands Planning Group to guide and help families protect their wealth, build lasting legacies, plan for uncertainty, and face life's challenges with confidence.
Matt’s Story
Rooted in Discipline, Focused on Generational Impact
Matt’s story begins with a sense of curiosity, and a deep concern. Growing up, he watched families around him struggle with one question: how do you pass on not just wealth, but values, purpose, and stability across generations? These moments sparked a lifelong pursuit. Rather than accepting the confusion and missteps as the norm, Matt chose to seek answers. He surrounded himself with mentors, experts, and innovators across the financial and legal worlds, determined to understand how the most successful families built and kept legacies that lasted.
Early in his career, Matt worked alongside two of the top advisors on the Forbes list, helping grow and manage their planning practices. But it wasn’t long before he wanted to go deeper. He transitioned into the world of advanced tax strategy, learning directly from tax attorneys, former members of billionaire family offices, lobbyists, and CPAs. This knowledge became the foundation of his work; blending global asset planning, tax mitigation, and wealth accumulation into a powerful toolkit for seven and eight-figure income families looking to safeguard and grow their resources.
Matt’s unique strength lies in his ability to see the full picture, constructing multi-generational financial plans that bridge the gap between today’s dreams and tomorrow’s legacy. In an industry often marked by outdated thinking, Matt brings a fresh, forward-looking approach. He works closely with clients to structure their wealth in tax-efficient, legally sound ways, always collaborating with trusted professionals to deliver the best outcomes.
But Matt’s mission doesn’t end with numbers. He believes true wealth is about living with purpose. That’s why he’s just as committed to helping clients cultivate healthy lifestyles, nurture strong families, and give generously to their communities. Discipline, culture, and faith are at the heart of everything he does.
When he’s not working, Matt’s exploring the world with Norwaseh, trying new restaurants, cheering on Liverpool FC and the Minnesota Vikings, or pushing himself in the gym. He holds a B.B.A. in Finance with a minor in Economics from the University of Minnesota-Duluth, but his most valuable education has come from walking alongside the families he serves.
Matt’s story is still being written, but one thing is clear: he’s on a mission to help others build legacies that stand the test of time.
